About

Who we are.

We help leaders turn AI investment into business performance.

AFITA is a Microsoft-focused AI transformation partner. We help organizations move beyond tools and pilots by identifying valuable workflows, deploying practical AI capabilities, building adoption and governance, and measuring the results.

Why we exist

AI transformation is not a technology rollout. It is an operating change.

Most companies have access to powerful AI tools. The harder questions are where to begin, what to scale, how to govern it, and whether it is creating meaningful value.

AFITA brings structure to those decisions. We connect leadership priorities to the workflows, people, data, and AI capabilities required to improve performance.

What makes us different

  1. 01

    We start with the business.

    We begin with the operating workflows and performance measures leadership already cares about — not generic AI demonstrations.

  2. 02

    We build the system around the technology.

    Leadership alignment, governance, employee adoption, practical implementation, and continuous improvement are treated as one transformation — not separate projects.

  3. 03

    We measure what changes.

    We track adoption, workflow performance, and business impact so leaders can decide what to expand, improve, or stop.

Our team

The people you work with.

Scott Thompson is the co-founder and CEO of AFITA, bringing 20 years of Microsoft experience across cloud, security, emerging AI, and international technology markets.

He helps business leaders move from scattered AI experimentation to structured adoption by identifying high-value workflows, deploying practical AI capabilities, and connecting them to measurable business outcomes.

His work combines executive strategy, technical depth, change management, and business development, with a focus on making AI a practical operating advantage for mid-market organizations.

Find them here:

Alejandro Espinal is a co-founder of AFITA with more than 25 years of international business experience spanning marketing, strategic planning, and business development.

He leads client and market development efforts, including AFITA's Latin American campaigns, strategic-account outreach, and relationships that turn AI opportunities into structured engagements.

His work combines commercial strategy, executive relationship management, and practical AI adoption, helping organizations connect Microsoft 365 Copilot training and workflow transformation to measurable business value.

Find them here:

  • Will Will Sales and Project Lead
  • Daniel Daniel Marketing and Solutions Lead
  • Pedro Pedro Technical Team Lead

Work with us

Let's turn your AI adoption from idea to reality.

Start with a complimentary workshop